Crust Flavor Challenge
What started as an assignment for digital content became the entire strategy for Pizza Hut's biggest sales day ever. Including display, social and a pre-game Super Bowl spot – a production that only took 17 days (because that's all we had).
The Power of 100
Electric companies in Texas had been offering "free weekends" for years. But it was starting to fall on deaf ears. So we took the very same plan and reframed it. "100 Days of Free Power" broke through and delivered record-breaking results for Direct Energy.
Worlds Await
In May 2020, AT&T needed a campaign to promote the launch of HBO Max. So in a time when actual travel was severely limited, we tapped into everyone’s pent-up wanderlust and positioned HBO Max as a travel guide to untold stories in unvisited worlds – highlighting the wide breadth of its culture-defining content.
The insight? People may have had to stay home, but they didn’t have to stay in one place. From Atlantis to Oz, the destinations were unlimited – giving all their social media platforms an award-winning, wholly original set of Travel Posters.
Concept: Riley Trela • Group Design Director: Rob Andreoli • ECD/Writer: Chad Smith
Hut Lovers Flavor Network
The Hut Lovers email program was printing money for Pizza Hut. Making the ask easy: get more email addresses. So with no budget, we created a home-shopping network live stream with something for everyone. Including 5X the expected new members.
Game Plan
Picking up a fumbled NFL sponsorship from Papa John’s would normally be great news for a brand like Pizza Hut. But they had to be strategic, as the same political issues were still at play. The answer was inspired by a “subscription model” we’d been pitching for years. And came to life through team-centric email deals that arrived an hour before kickoff each week. This local take on a national league and awareness drivers like Beanbag Blitz (left) kept Pizza Hut out of the headlines, while adding to the bottom line.
The Pay Off
Click on one-pagers below to see a range of work and the results/numbers said creative delivered.
